the art of engagement
the art of engagement
Located on 5th. Avenue in the heart of Manhattan's diamond district, SRW is regarded as one of the world's premier destinations for exquisite custom handcrafted Engagement & Wedding jewelry. As a trusted third-generation loose stones manufacturer and jeweler from a family known for excellence in the industry for over 50 years, SRW offers superior quality and exceptional personalized customer service for those looking to take great pride not only in their forever ring, but in the art of engagement.
SRW caters to an exclusive international clientele that includes private clients. Custom design, redesign, curated estate jewelry, and gem sourcing are available by appointment.
Founded in 1947 by Barney Laub, the grandfather of Leon Cohen, the Codiam & Rand alliance of companies have been De Beers sight holders since their inception. The expertise of the alliance, centered on precision specialty manufacturing of white and fancy color diamonds for the high end market. Through the development of a unique technology department and a process of perpetual analysis, the Codiam & Rand alliance were able to improve diamond quality and reduce manufacturing flaws.
In 1995, the Codiam & Rand alliance developed Jewel City, the first and only diamond center in South Africa, located in Johannesburg. Growing up insteeped in such rich diamond heritage and inspired by Israel's Ramat-Gan Diamond Center, Leon Cohen and his partners consolidated 90% of South Africa's diamond industry into the 400,000-foot complex.
In 2000, Mr. Cohen developed the first diamond Provenance Report, a unique document to track a diamond from the mine to the retailer, which is sold under the RAND name.
In 2004, the Codiam & Rand alliance became a joint venture partner with Tiffany & Co., with sights in London, South Africa, Botswana and Namibia. Manufacturing was also maintained in New York, South Africa, Botswana and Namibia with additional contract deals in several other countries.
The legacy of the organization has been the prioritization of providing training and job opportunities for young disadvantaged South Africans. The diamond cutting factories maintained a reputation for providing skills training, excellent working conditions and good middle class salaries for its workers.
In 2010, Tiffany & Co. bought the De Beers sights and several manufacturing facilities from the Codiam & Rand alliance of companies, and Mr. Cohen started SRW International specializing in fancy color, large white diamonds, and unique custom handcrafted jewelry.
SRW creates one-of-a-kind, handcrafted jewelry that is a reflection of the client's individual style & personality. Our in-depth design process includes multiple meetings with each client to get to know them and their lifestyle, bringing to life timeless custom designs that will be adored by the wearer and future generations to come.
We specialize in custom jewelry and redesign for special occasions and milestones, including engagement rings, wedding bands, anniversary gifts, birthday celebrations and of course, the ever so special "just because" gift.
"The art of working with clients to design and craft a cherished piece of fine jewelry for their special day, or everyday is my passion. I especially love that jewelry has the ability to translate into a reflection of who we are." - Leon Cohen